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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=FRANCIS BUTTLE
cover
CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPTS AND TECHNOLOGIES
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FRANCIS BUTTLESTAN MAKLAN

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally i…

Edisi
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ISBN/ISSN
9781138498266
Deskripsi Fisik
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Judul Seri
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No. Panggil
658.812 but c